Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Market research has traditionally been a core approach for gaining a market edge, but the emergence of AI technology has revolutionized this process. Tools driven by AI are transforming how businesses gather, analyze, and utilize information abo

Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has traditionally been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are transforming how businesses collect,

Opening Remarks In modern rapidly changing corporate environment, staying ahead of the competition is crucial. Competitive analysis has traditionally been a key strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how companies collect

Overview Social media marketing has evolved significantly in recent years, shaped by shifts in technology, consumer actions, and corporate demands. A major transformation in the marketing landscape is the emergence of AI technologies. AI’s potential to revolutionize social media marketing is capturing the focus of organizations and marketers worl